Privacy Policy

1. SCOPE

This website is operated by Playfish Limited ("Playfish"). Playfish is registered in England (No: 6374301) and our registered office address is: 58-60 Berners Street, London W1T 3JS, United Kingdom

Playfish complies with data protection legislation such as the Data Protection Act 1998. This regulates the processing of personal data relating to you and grants you various rights in respect of your personal data.

The aim of this privacy policy is to tell you how we will use any personal data you provide through this website. Please read it carefully before you proceed.

2. COLLECTION AND RETENTION OF YOUR PERSONAL INFORMATION

We collect the following personal data from you in order that you may register on this website and access the games provided: your date of birth, gender and your contact details including the country where you live and any phone number(s) or email address(es) that you provide. We will also record information such as your high scores, game session duration and the game challenges that you send.

Where you have visited our site from certain other sites, such as facebook.com, we may record your ID for that site.

We may also record details of any purchases that you make on this website. In order to process any purchases you make we may need to collect your bank details or credit card details.

3. HOW WE USE YOUR INFORMATION AND WITH WHOM WE SHARE YOUR INFORMATION

We use your personal information to manage your registration and to personalize your visits to the website, and the games that you access. Where you have asked to receive information from us we will use your personal information to send you newsletters or other information about us.

We may also employ the services of a third party to help us provide our online services, such as processing any payments on our website. In some cases the third party may receive your information. However, at all times, we will control and be responsible for the use of your information.

We may also display targeted advertisements on our website based on your personal information. Foe example this could include adverts designed for your age group, where you live, or the types of games you play. However we will not provide any personal information to the advertiser if you view a targeted advertisement.

We may use aggregated information for the purposes of tracking website usage of the web site and in order to help us improve our website and for research and analysis purposes. We may pass this information to third parties. The aggregate information and statistics will not, however, include details that can be used to identify you.

4. TRANSFER OF YOUR INFORMATION OUTSIDE EUROPE

We may transfer some of your information outside Europe in order that we can manage your registration. Some of these countries may not have equivalent data protection legislation protection the use of your personal information.By submitting your information to this website, you consent to such transfers taking place.

5. COOKIES

5.1 Use of Cookies on our site

A cookie is a text-only string of information that a website transfers to the cookie file of your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

When you visit our website we send you a cookie. Cookies may be used in the following ways:

- to help us recognise you when you return to our website and to allow us to tailor content and your games to match your preferred interests;

- to compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Two types of cookies may be used on this website, session cookies, which are temporary cookies that show you are logged on to the site and remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

5.2 Third Party Advertising

We may use a third party to serve advertisements on our site. Cookies may be associated with these advertisements to enable the advertiser to track the number of anonymous users responding to the campaign. We do not have access to or control of cookies placed by third parties.

5.3 Disabling/Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

Find out how to disable/enable cookies by looking at www.allaboutcookies.org

6. LINKS

Our site contains links to other web sites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from this site. We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use and share your information.

7. SECURITY

We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.

8. SALE OF THE BUSINESS

In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser's adviser and will be passed to the new owners of the business.

9. YOUR RIGHT TO ACCESS INFORMATION

You are entitled to see the information held about you. If you wish to do this, please contact us at privacy@playfish.com. We may require you to provide verification of your identity and to pay an administration fee (which is currently £10) to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under current data protection legislation.

10. UPDATING YOUR INFORMATION

You may review, correct, update or change your personal information at any time by contacting us at privacy@playfish.com.

If you opted to receive newsletters, other communications from Playfish or third parties at the time you registered on this website but subsequently change your mind, you may opt-out by contacting us at privacy@playfish.com.

11. THIRD PARTY TRADEMARKS

Playfish, the Playfish logo and other marks indicated on this website are registered trademarks or trademarks of Playfish. All other trademarks not owned by Playfish that appear on this website are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Playfish.

12. CHANGES TO THIS PRIVACY POLICY

If our privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

13. CONTACTING US

If you have any questions about this privacy policy or your personal information, please contact us at privacy@playfish.com

FOR ALL CUSTOMER SUPPORT ENQUIRIES PLEASE EMAIL SUPPORT@PLAYFISH.COM