Press Releases

August 31, 2010 - REDWOOD CITY, CALIFORNIA

Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 11 is delivering a strong performance in August in both retail sales and direct-to-consumer digital revenue. Based on internal estimates, Madden NFL 11 is the #1 selling game in North America in August – sales are projected to be up approximately 5% year-over-year across all platforms for the month.
Today, Madden NFL Superstars, an all-new NFL social game experience, launches on Facebook.

June 11, 2010 - REDWOOD CITY, CALIFORNIA

Electronic Arts (NASDAQ: ERTS) today announced that EA SPORTS™ has created its most popular franchise for the hundreds of millions of soccer fans on social gaming sites just in time for the start of the 2010 FIFA World Cup™. Developed by Playfish.

November 9, 2009 - REDWOOD CITY, CALIFORNIA

Electronic Arts Inc. (NASDAQ: ERTS) today announced it has acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless.

September 17, 2009 - LONDON / SAN FRANCISCO

Playfish, one of the world’s largest and fastest growing social games companies, today announced the opening of a new game development studio in San Francisco. The studio, which complements Playfish’s acclaimed development studios in London, Beijing and Norway, will target the Bay Area’s considerable talent resources to create original social games for friends to play together on platforms such as Facebook, MySpace, Bebo, iPhone and Android.

July 1, 2009 - LONDON / SAN FRANCISCO

Playfish, one of the world’s largest and fastest growing social games companies, today announced that 100 million of its games have been installed by players only 18 months after the company was founded. The sheer number and rapid rate at which Playfish’s seven titles have been installed by its player community via social networks such as Facebook, MySpace and Bebo is further evidence of how players around the world are embracing the growing phenomenon of social gaming.

March 14, 2009 - AUSTIN, Texas

Playfish, one of the largest and fastest growing social games companies, today announced its popular title, Who Has The Biggest Brain?, is available now on iPhone™ and iPod® touch. Who Has The Biggest Brain? features Facebook® Connect and enables friends to play together anytime, anywhere.

October 28, 2008 - LONDON

Playfish, a developer and publisher of games for social networks, announced today that it has completed a new round of funding led by Accel Partners and Index Ventures. The $17 million Series B investment will be used to continue Playfish’s mission to become the leading company in social games, a sector which promises to play an increasingly important role in the future of the gaming industry.